Chasing Rabbits: A Unique Display Font for Memorable Brands
I had just opened a blank brand board, the kind of quiet moment before a visual identity starts to feel real. The client was a small batch skincare line looking for something warm, slightly whimsical, and instantly recognizable. After scrolling through a dozen typefaces that felt too polished or too predictable, I landed on Chasing Rabbits. The name alone made me smile, and the first few characters I typed out confirmed it was worth a closer look. What followed was a playful yet structured test across logos, labels, social templates, and even a website header — and I’ve been recommending it to fellow designers ever since.
First Impressions on a Blank Canvas
When I first set Chasing Rabbits in a logo concept, I noticed how effortlessly it commanded attention. This is not a shy font. Its letterforms have a distinct personality — slightly irregular, deliberately handcrafted, and full of movement. It feels like a modern display font that borrows from vintage sign painting and whimsical storybook lettering without ever becoming childish. The terminals curl just enough to feel friendly, and the baseline has a subtle bounce that adds charm without sacrificing legibility at larger sizes.
I tested it on a rough wordmark for the skincare line, and immediately the plain text turned into a brand statement. The letters had natural rhythm, and the overall mood was inviting, creative, and a little bit magical. For a display font in the Display category, it checked all the right boxes: distinctive, scalable for headlines, and packed with enough nuance to anchor a complete identity.
What Makes Chasing Rabbits Stand Out
Some display fonts rely on gimmicks; this one relies on character. The visual weight is well-balanced — not too heavy, not too light — so it holds its own on packaging, signage, and digital hero images. I dug into the font file and found a generous set of stylistic alternates and ligatures. These extras let me swap out standard letters for more decorative versions, which is a huge plus when you’re trying to create a bespoke logo without jumping into custom lettering. The swashes are tasteful, never overdone, and they helped me tailor the wordmark for a secondary logo lockup.
The font’s texture also deserves a mention. At larger sizes, you can see a subtle organic roughness, almost like it was drawn with a brush pen or a fine nib. This added warmth made it a perfect fit for the skincare brand’s natural, handcrafted positioning. Even on a crisp business card, the printed result retained that tactile quality, which is something not every creative font can pull off once ink hits paper.
From Logo Sketches to Packaging Mockups
After the logo felt solid, I placed Chasing Rabbits on a packaging mockup for a facial oil bottle. The product label was small, so I resized the font cautiously. At around 18 points, the readability remained strong, though the finer details of the ligatures began to soften. I learned quickly that this typeface shines brightest as a headline, hero text, or primary brand mark — spaces where it can breathe. For the label’s secondary text, I paired it with a clean sans serif font to keep ingredient lists and usage instructions crystal clear.
On a website header, the font brought the same energy. I mocked up a homepage hero section: the brand name in Chasing Rabbits sat above a delicate botanical illustration, and the whole composition felt cohesive. The typeface’s personality didn’t clash with the photography; instead, it added a layer of storytelling. Social media graphics followed the same pattern. I designed a few Instagram post templates where the font appeared as a short quote or a product name, and the engagement-worthy aesthetic was instantaneous. The display font worked like a charm for short, impactful phrases.
Pairing Chasing Rabbits with Other Typefaces
One of the first questions I get from other designers is about font pairing. Chasing Rabbits is best treated as the star of the show, with a supporting cast that quietly complements. I tested several combinations and found that a geometric sans serif font with a neutral x-height created the most harmonious contrast. For editorial layouts, a classic serif font with old-style figures added a touch of sophistication while letting the display font retain its playful edge. I also tried pairing it with a delicate script font for a secondary tagline, but I’d caution against using two high-character fonts together — they can start competing and muddy the visual hierarchy.
In a brand identity system, consistency matters. I built a simple typographic scale where Chasing Rabbits was reserved for the logo, primary headlines, and standout quotes. All body copy, navigation labels, and call-to-action buttons used the sans serif workhorse. This hierarchy felt intentional and professional, and it helped the brand maintain a polished look across both digital and print touchpoints.
Where It Shines and Where It Stumbles
After weeks of testing, I’ve formed a clear picture of this font’s sweet spot. It’s a stellar choice for brand identity projects in the lifestyle, artisanal, and creative sectors. Boutique bakeries, handmade shops, creative studios, café menus, and product labels all benefit from its warmth. I’ve seen it work beautifully on posters and flyers where the text is short and the mood is upbeat. It’s also a strong candidate for editorial design pull quotes and chapter openers, where a decorative touch can elevate the reading experience.
However, Chasing Rabbits is not a workhorse for long-form body text. At sizes below 12 points, the intricate details start to clog, and reading comfort drops quickly. I wouldn’t use it for contracts, formal reports, or any corporate communication where a no-nonsense tone is required. Similarly, if a project demands ultra-sharp digital rendering on small screens, I’d test it thoroughly first — the textured edges can feel slightly soft on low-resolution displays. But these are not flaws; they’re simply the natural limits of a decorative display font that has been designed with a specific purpose in mind.
A Few Practical Reminders Before You Commit
Before you dive into a final project, always test the font in your actual environment. Print a sample label, view it on a mobile screen, and scale it down to see how it behaves. I also recommend exploring all the included alternates and ligatures early in the design process. Some of the most charming characters are hidden in the glyphs panel, and they can make a logo feel truly custom. If you’re working on a multilingual project, check the character set — while Chasing Rabbits supports a range of Latin-based languages, it’s wise to confirm that diacritics and special characters render correctly for your target markets.
For web use, ensure the webfont formats are included (typically WOFF and WOFF2) and that the licensing allows for domain embedding. Speaking of licensing, this is a critical point: always review the commercial license terms. If you’re using Chasing Rabbits in a client’s brand identity, packaging, merchandise, templates, or print-on-demand products, the standard desktop license might not cover everything. Take the time to read the EULA and, if needed, upgrade to an extended license. Protecting your work and your client’s legal standing is part of the professional design process, and a few extra minutes of due diligence can save a lot of trouble later.
In the end, Chasing Rabbits earned a permanent spot in my creative toolkit. It’s one of those rare display fonts that feels both nostalgic and fresh, and it brings a tangible sense of joy to every brand board it touches. If your next project needs a typeface that radiates personality without becoming unreadable, this one is well worth chasing.
